Brian Wagner

"...These challenges have profoundly impacted media planning and buying."  + "Nearly nine in ten ad buyers report shifts in personalization tactics, ad spend and their mix of first-, second- and third-party data.  + "Over three-in-four cite selection changes in media channels and KPIs, along with more seller-direct deals." "...To adapt, companies are investing significantly in training staff on data privacy (78%), creating dedicated teams for business transformation and seeking external expertise through new hires and consultancy partnerships."  "Analytics departments are being impacted the most, along with legal and compliance, ad operations and programmatic teams, due to their heavy reliance on data."

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Headed to Future Pharma? Don’t miss Acxiom's VP Sales and Strategy Anthony Passarelli on June 26 at 4 p.m. as he joins the mainstage panel discussing how data can foster a collaborative environment and improve patient outcomes. Learn how Acxiom helps pharma brands reach healthcare providers and keep them informed of products and services that can enhance patient care:

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Headed to Future Pharma? Don’t miss Acxiom's VP Sales and Strategy Anthony Passarelli on June 26 at 4 p.m. as he joins the mainstage panel discussing how data can foster a collaborative environment and improve patient outcomes. Learn how Acxiom helps pharma brands reach healthcare providers and keep them informed of products and services that can enhance patient care:

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Marketing without measurement is like sailing without a compass. In today’s fast-paced world, waiting for an ROI study post-campaign is so 2009. Join the #IQVIA webinar “Our Resident Data Nerd Spills the Tea: Confessions from a Methodologist” on September 19, 2024 at 2p.m. ET, where measurement experts will address: -Why pharma values measurement and the metrics that matter most. -Key considerations when choosing a measurement partner and spotting red flags -How to identify and address inaccurate or inconsistent analytics results -Best practices for obtaining actionable measurement insights. https://lnkd.in/geQVrV7N

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Tomorrow, 2pm, @Chris Cullmann is going to be unfiltered, talking about AI in pharma. What's real, what's a hallucination, and much more... register here: #AI #revon #unfiltered #healthcareonLinkedIn https://lnkd.in/eTffHiCP

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Join #IQVIA on April 23rd for an informative webinar presented by our #programmatic, #endemic and thought leadership experts Monnish Choudhary Mike Gelber and Andrew Burkus. Here is what you will learn: Programmatic Endemic Improves Brand Performance: learn how programmatic endemic is improving brand connections and relevance with HCP audiences. The Art of Media Pairing: hear a recent case study on how the right mix of media will amplify HCP messages and drive script lift. Leveling Up Programmatic Strategy with Insight Signals: Discover how to further enhance endemic and non-endemic programmatic with cutting-edge insight signals and intelligent triggers https://lnkd.in/eyHJ42EB

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How to Effectively Use PPC Advertisements for Clinical Trial Advertising: https://lnkd.in/eviArSNg Need some help with your campaigns? Give me a shout! dgadless@emagine.com

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The medical affairs landscape is changing and brimming with exciting, new potential. Our latest blog explores three emerging trends and a handful of tips to turn these trends into drivers of success. Read the blog here:

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Rare disease hits too close to home– for too many. As healthcare marketers, we feel it's crucial to connect with patients on their own terms. Let's aim to empower patients and foster a supportive rare disease community. https://okt.to/q8cRCj #patientengagement #healthcaremarketing #rarediseasesupport #psp #healthcarestrategies

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Is your brand strategy ready for the future? Check out these expert insights on enhancing patient trust and staying ahead of market challenges by integrating customer experience, leveraging data strategies, and navigating industry disruptions. ✅ Future-proof your brand strategy: https://okt.to/LT9gnW

 #healthcaremarketing #brandstrategy

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Podcast advertising is changing the game for clinical trial recruitment! 🚀 Check out this article to see how it stacks up against traditional media. 🎧 #clinicaltrials #podcastadvertising

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"The lifespan of martech apps is 3-5 years" "The 2024 MarTech Replacement Survey found three to five years appears to be the sweet spot for martech replacement. Nearly two-thirds of the martech applications replaced by respondents to this year’s survey were in use for five years or less. Forty-three percent were in use for three to five years. " "The percentage of respondents replacing marketing automation platforms in the past year rose from 24% in the 2023 survey to 31% in 2024. Marketing automation was followed in the 2024 survey by email distribution software, CRM and SEO tools"

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We've partnered with Greystone.Net bring you a comprehensive survey on your brand's innovation capabilities. By completing this survey, healthcare marketing leaders will have the opportunity to learn how their organization’s innovation levels compare within the industry. Take the survey today: https://okt.to/U4ioHY #healthcaremarketing #innovation #survey

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MedTech device marketers need to focus on benefits their technology - AS WELL AS - device compliance. Failing to do so will put them at a disadvantage.

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Marketers today need to improve campaign performance quickly, optimize frequently, and be confident they have the right analysis to drive the right decisions. Too often, though, we hear from marketers they aren’t getting analysis that is actionable or that can even answer their critical business questions. My amazing colleagues, Rachel Cunningham, Kit Burkus, and Sarah Brown, are ready to spill the tea on measurement, sharing the green (and red) flags to look for and helping marketers get the most out of every marketing dollar. Register today: https://lnkd.in/eX8wfXpt

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In the evolving landscape of #HealthcareMarketing, the #DTC approach presents both unprecedented opportunities and significant challenges. Join us on May 29 to hear from @David Reim and @Luk Arbuckle as they discuss increasing concern over the potential to identify individuals when health data is combined with consumer data. Learn more and register here: https://lnkd.in/eEvvuDWF

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“…These enhancements aim to help agencies navigate the fragmented digital advertising landscape, especially in emerging areas like connected TV.” Noteworthy: “… - Unified reporting: Agencies gain a centralized view of performance data across participating demand-side platforms (DSPs) - Simplified deal negotiations: Agencies can create single deal IDs that work across multiple DSPs…” “…These new capabilities aim to simplify the process of discovering, activating and managing publisher inventory and audience data for agencies, helping to deliver greater value for your advertising clients.”

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